The European headquarters of the 3Dconnexion in Munich has recently begun to manage its customer communication via the premium e-mail marketing solution EVALANCHE. As a 100% owned subsidiary of Logitech, 3DConnexion is the world’s leading manufacturer of 3D mice for engineers, design engineers and designers in the CAD, CAM and DCC area. 3Dconnexion also has the option of setting up further accounts for customers and business partners in the future as part of their own EVALANCHE account.
AEB from Stuttgart, a leading provider of global IT solutions and services for supply chain management, is using Evalanche to successfully implement its marketing automation campaigns based on its lead management strategy. AEB offers the appropriate software solutions for various areas of freight management. With the help of Evalanche, targeted information is passed to the target segment via marketing automation, allowing the generation and qualification of leads for transfer to the respective sales team.
Ahrens+Sieberz, one of Europe’s leading mail order plant companies, has chosen EVALANCHE to bolster its online business. Using modern e-mail marketing, the company now sends out information regularly in newsletters along with the company’s diverse range of plants. “We decided to go with EVALANCHE because it does the best job meeting all our needs for the efficient management of our international business newsletters.”
With around 300 employees, the wdv Group is the leading corporate publisher in Germany and is full service provider for AOK. The newsletters from AOK Rhineland/Hamburg are part of the vigo media system. The newsletter from the vigozone youth platform, for example, regularly provides more than 8000 customers with information about campaigns on the online platform and other vigozone events. Senior Consultant, Denis Koloper comments on this: “EVALANCHE is intuitive to use, which is very important to our online editors, as this allows them to focus entirely on content and design.”
ARP is one of the largest online providers of IT systems and accessories in Europe. Recently, the company has deployed EVALANCHE in Germany, Austria, Switzerland, France and the Netherlands for the purpose of sending its B2B customers regular newsletters that include special offers and other news from the IT world. The decisive factor in opting for EVALANCHE ARP was the open architecture of the system, the multi-client capability, multiple language support and excellent usability of the numerous premium features.
Arrow ECS is a value-added IT distributor with a focus on providing products and solutions from the leading technology providers for the company-wide deployment in the areas of enterprise and midrange computing. Arrow ECS will map its business units using a multi-client capable enterprise solution from EVALANCHE, thus allowing this to be done independently while meeting a predetermined standard for professional e-mail marketing. Arrow has proven itself to customers thanks to its excellent user friendliness and the flexibility of the system in addition to experience of EVALANCHE consultants in the area of e-mail marketing for IT companies.
Bell Micro specialises in a wide range of high-tech products, solutions and services. These include storage systems, servers, security features, software, computer components and peripherals. Add to this their integration and management in conjunction with professional services. For over two years, the German organisation of Bell Micro has been using the e-mail marketing services offered by phocus direct in combination with EVALANCHE. Most recently, Bell Micro decided to use this proven service all across Europe as well.
For over 25 years, CHIEMSEE has been a living example of the passion for boarding sports and an independent lifestyle. David G. Bruhl, E-Commerce Manager at CHIEMSEE, comments on the use of EVALANCHE: “We chose EVALANCHE because we needed an efficient and easy-so-use solution for customer communications that are able to address both B2C and B2B customers. In addition to the extensive range of functions, we appreciate the neat and intuitive interface as well as the insightful analysis options that can be used to follow up a mailing.”
Commend International GmbH, is one of the world’s largest suppliers of intercom systems for the security of people, buildings and assets. With its headquarters in Salzburg, the company depends on EVALANCHE for communications with its international customers. “Four providers made it onto the shortlist. We opted for EVALANCHE because we were ultimately impressed by the technical and commercial advantages,” explains Herber Stadler, Head of eMarketing Projects.
In 2009, the former arvato-Bertelsmann subsidiary Empolis GmbH (Gütersloh) merged with Living-e AG (Karlsruhe) and Attensity Corporation (Palo Alto, CA, USA) to form the Attensity Group, making the Group the international market leader in the field of semantic technologies. The new company will employ 300 staff worldwide and use EVALANCE in the future to design and send out its newsletters.
Gabor, a footwear maker for the fashion-conscious, is breaking new ground for B2B communication with its deployment of EVALANCHE. News about the company, particularly from advertising, can be communicated quickly and inexpensively in this way. Marketing experts for the trendy brand Snipe, which also belongs to the company, were also delighted. They also opted for EVALANCHE to handle their B2B e-mail communications in the future: “What impressed us was the simplicity of EVALANCHE for designing high-quality crossmedia campaigns. With the most basic editing features and integrated CMS, these campaigns can now be conducted more efficiently than before,” explains Mark Reheis, Director of Marketing.
Germanischer Lloyd sets standards in technology, quality and safety for the maritime and industrial sectors. Along with the classification of ships of all kinds, Germanischer Lloyd is a global player in the field of technical monitoring. The company employs more than 6,700 staff at 208 locations in 80 different countries. The PR/Communications department there has been working with EVALANCHE since 2008. Now the Germanischer Lloyd Academy division of the company has also opted to use the tried and tested e-mail marketing services from EVALANCHE. The Germanischer Lloyd Academy division offers training seminars in the field of maritime and management systems.
GlossyBox.de is a service of Beauty Trend GmbH. It is an innovative marketing tool for cosmetic companies. Once a month, GlossyBox delivers a surprise box with five luxury beauty samples to subscribers, at a price of 15 euros. The trend service is accompanied by an online magazine and various multimedia channels.
Since the company began using EVALANCHE, the number of qualified subscribers and the conversion rate has risen continuously. Grand City Hotels & Resorts relies on an application developed by SC-Networks to provide consolidated database management for lead generation and address list maintenance. The company handles all of these tasks simultaneously for 100 hotels throughout Europe. For sales promotion activities, the editors can very easily control the look of the newsletter by using pre-set colour selections together with a visual editor and header images to fill the newsletters with articles – with just a few convenient clicks.
GROFA GmbH is a company specialising in top cycling brands for over 30 years. With the acquisition of GoPro in 2011, the company took over another innovative brand offering high quality, compact HD cameras and accessories for extreme sports. The strategic market launch concept for realising this was developed by the #Rosenheim-based agency Federkiel & Partner – with completely new websites as well as EVALANCHE-based e-mail marketing campaigns and social media for lead generation and customer care.
Hansgrohe uses the enterprise solution from EVALANCHE for the international sending of its newsletters. Headquartered in the town of Schiltach in the Black Forest of Germany, the company is a leader in technological and design innovation in the bathroom industry. In the future, Hansgrohe will use EVALANCHE at its 34 offices around the globe to send its newsletter internationally. In the competition with other solutions, EVALANCHE ultimately won over Hansgrohe with its open, user-friendly, multilingual and multi-client architecture, which forms a foundation for its international use.
harmon/kardon, a company belonging to Harman International Industries, Inc. develops and manufactures audio systems for consumers and for the automobile industry. “As a global leader of innovation and technology in the consumer electronics sector, we need an eMarketing solution like EVALANCHE that meets the highest technical standards, is very easy to use and is able to grow with our needs,” explains Achim Mattern, Head of International Online Marketing at Harman International.
The Institute for the Further Education of Works Council Members (ifb KG) has chosen EVALANCHE. The largest private provider of specialised seminars for works council members and industrial stakeholders in Germany sends newsletters and e-mail mailings with current information relating to seminars to more than 63,000 subscribers – customers and prospective customers. Their ambitious objective was to integrate EVALANCHE directly into key areas of the existing IT system to improve information quality and simplify work processes.
The world’s largest sporting goods trade show, ispo group, which includes the exhibitions ispo Sport & Style, ispo china and golf europe, has now given its entire e-mail marketing activities a new set of technological legs. Andreas Menzel, Project Director at Messe München, also confirmed, “EVALANCHE has given us an e-mail marketing technology that helps us communicate in a highly targeted way.” “As organisers of trendy exhibitions on a global level, we need a solution that creates visually appealing newsletters, is easy to use and is able to accommodate new requirements.”
Johann Lafer, star chef and author, is committed to a new recipe for success: To communicate forcefully and effectively with his clients, guests and interested parties, he has placed his trust in the cross-media capabilities of EVALANCHE. At the headquarters of the Hunsrück-based company Le Val d’Or Restaurant GmbH & Co. KG, Johann Lafer operates a restaurant, hotel, cookery school and shop all at the same time. The company would like to communicate news, event dates and special offers for all four business spheres in a way focussed specifically on the various target groups.
The Austrian company and global player Kapsch CarrierCom recently began using EVALANCHE for its email communications. The goal of automating campaigns with a professional image was realised in a very short time and has showed a noticeable improvement.
The Hotel Kempinski Vier Jahreszeiten in Munich, one of the top hotels in the world, will in the future send its events newsletter for its new MaxPrivate Vinobar using the EVALANCHE e-mail marketing system from SC-Networks. The MaxPrivate Vinobar combines a wine bar, bistro, lounge, restaurant and bar catering to create a unique culinary experience. The campaigns for the innovative concept are being developed and implemented in close cooperation with balleywasl*, the Munich-based full service agency.
KUKA Roboter GmbH, one of the world’s leading suppliers of industrial robots, has recently begun using EVALANCHE for its international e-marketing and automated marketing campaigns. The goal is to use EVALANCHE in order to considerably improve the quality and efficiency of global communications with customers.
KYOCERA Document Solutions, the maker of laser printers and digital copy machines, opted for the web-based e-mail marketing solution EVALANCHE V3. The powerful software used by KYOCERA Document Solutions to provide its retail partners with an effective tool for their e-mail marketing has impressed the Meerbusch-based manufacturer with Japanese roots, particularly as a result of what is referred to as integrated multi-client capability.
The Magirus Group is one of the leading European IT solutions providers. Focused on current IT market trends, the distributor quickly seizes on the latest developments so that it can make them ready for the market. Across Europe, Magirus uses the EVALANCHE enterprise solution to send its partners and customers e-mailings and newsletters. Using a custom-programmed interface, EVALANCHE was linked with the existing CRM solution, Salesforce, for the purposes of automated data synchronization this software.
As the world’s leading biotechnology company, Miltenyi Biotec GmbH has already accumulated more than 5 years of experience in e-mail marketing with EVALANCHE when it comes to customer acquisition and customer relationship management. One of the special challenges at the beginning was the international rollout. 12 country sales organisations now send e-mail campaigns around the world to 150 countries in 8 languages – including Japanese and Chinese.
Nelles Verlag is a global provider of travel guides and cartography products. Together with SC-Network, the company realised a completely new kind of solution for customer acquisition and customer loyalty in the tourism industry. By offering free premium travel guides, website operators can generate new, high-quality and well-targeted addresses and immediately create notifications with appropriate offers. The entire process is mapped using the EVALANCHE infrastructure from SC-Networks.
SC-Networks developed the technical structure of a dialogue-marketing database for Nitro – with dynamic profiles created from tens of thousands of opt-in addresses that were collected statically. The addresses originate from a wide range of campaigns and should always be used in the future for all address generation and e-mail marketing campaigns. The database is constantly updated with a professional e-mail marketing solution from SC-Networks. Forward Communications, the communications specialist in trendy sports, is responsible for consulting, support and implementation.
ÖKO-TEST appeared for the first time in April 1985. Today, the magazine has over two million monthly readers (AWA). Patrick Junker, Executive Director of ÖKO-TEST Verlag GmbH made the following comments concerning his decision: “We expect EVALANCHE to give us an efficient and simple way to send information very quickly to different target groups and interested parties. In doing so, we are placing the focus on a clear and intuitive user interface, a system that is stable and constantly available and a partner who will also be around in the long-term.”
The up-and-coming fashion label PHILIPP PLEIN opted for the premium e-mail marketing solution from EVALANCHE. The PHILIPP PLEIN company was delighted to see a large jump in sales soon after the first newsletter campaign. Meaningful statistics and reports from EVALANCHE track the direct path of the customer from the newsletter to the placing of their order in the shop. “Along with numerous other features, the outstanding usability tipped the scales towards EVALANCHE,” explains Stefan Kout, Manager of the eShop at PHILIPP PLEIN.
PORTAS – Europe’s number one company for renovation and modernisation of all types of living spaces has decided to go with EVALANCHE. As a renovation specialist, PORTAS is one of the few distributors and carpentry franchising business that has achieved success on an international scale. Today, over 500 specialised companies are active in 14 countries, which are to be mapped using EVALANCHE.
Headquartered in Switzerland, Publicitas AG has 130 offices in 23 different countries worldwide. In the future, the company will use the enterprise solution from EVALANCHE for its international corporate email marketing activities. The determining factor for Publicitas was the unique, intelligent multi-client capability of EVALANCHE.
The Red Bull Air Race World Championship is the Formula 1 of aviation with top pilots from the international Freeflying scene. In its search for an interconnected, high-performance newsletter software for the new press portal, the Austrian company decided to go with EVALANCHE.
After seeking an open solution for international B2B communication, Red Hat has chosen EVALANCHE, as this is the best method of fulfilling the aims of the world’s largest provider of Linux and open source technology – increased independence and greater flexibility for e-mail marketing.
For the goal-oriented dialogue with its specialist dealers, Salomon sends its newsletter using the EVALANCHE e-mail marketing system from SC-Networks. Particularly important to Salomon was the smooth integration of dynamically structured newsletters with the standard corporate newsletter design and with specific existing functions.
Spielwarenmesse eG, the organiser of the International Toy Fair Nuremburg, has deployed EVALANCHE for the purposes of centralisation in order to improve considerably the time-consuming work processes that are distributed among the respective representatives throughout multiple countries, thus creating considerable improvements in the processes. Christian Ulrich, Director of Marketing for Spielwarenmesse eG comments: “EVALANCHE did an excellent job meeting our main requirements for a future-proof solution. The ease of use and multi-client capability as well as multilingual interface with custom access privileges convinced us. What is especially valuable for our daily work is the competent support in all EVALANCHE-related matters and top-quality reports for efficiency control.”
Steinbichler Optotechnik was founded in 1987 exclusively as a development laboratory. We are now operating worldwide with seven subsidiaries and continued strong growth. We are intensely focused on marketing in this connection and thus also on the field of e-mail marketing. A very international future awaits us. We plan to involve colleagues in subsidiaries as clients, who can then independently implement targeted campaigns in their own language. And lead nurturing is an important topic for us, that is, setting up the various scoring models and defining campaigns. Another deciding factor was that SC-Networks is a German company that provides prompt support. We were also impressed by the software’s user-friendliness.
SDK, a health insurance provider and a partner of the Raiffeisen chain of banks in southern Germany, chose EVALANCHE after searching for a solution to restructure the way it handles its sales communications. In the future, current information will be distributed even more efficiently and effectively among sales brokers and the various locations of Volksbank and Raiffeisenbank.
SWR – the second largest national radio station of the ARD – recently used EVALANCHE to send information to its customers. TV viewers and radio listeners can select from a large range of options. The SWR website SWR.de provides accompanying information on more than 20 topics and broadcasts. Users can select from offers that interest them and subscribe to free newsletters by providing their e-mail addresses. The internet experts from the SWR.online team were impressed by the entire range of EVALANCHE features.
The hotel management company Vienna International chose EVALANCHE after searching for a solution to update its e-mail marketing strategy. The key reasons for this were – in addition to the innovative features and ease of use – the multi-client support in EVALANCHE with clearly defined access rights and workspaces for hotels in ten European countries.
Located in Munich, the global player Wacker Chemie AG began using a new instrument in March 2008 for communications with customers and staff. EVALANCHE has given the company an instrument it can use for all e-mail marketing campaigns. The newsletter can be accessed regardless of the target audience, scope, language or device used.