International dialogue based on TÜV-certified technology
EVALANCHE is ideally customised to the requirements of marketing departments of major corporations. The comprehensive e-marketing functionalities of EVALANCHE offer a first-class basis for high productivity, technical efficiency, flexibility and cost-effective working.
- Successfully used by numerous hidden champions
- Specialised for international use
- Intuitive usage with flexible multi-client architecture
- Rapid IT integration through certified connectors
- TÜV-certified data security and software quality
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One of the most modern technologies in Europe
EVALANCHE is one of the most modern e-marketing technologies in Europe. The solution is certified according to the guidelines of the Certified Senders Alliance (CSA) and meets the Code of Ethics for legally compliant permission marketing of the German Dialogue Marketing Association (DDV). In addition to a secure and high-performance infrastructure, we offer you qualified development and consulting services from our experts on site for the necessary integration of EVALANCHE in your existing infrastructure.
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KUKA robot automates digital dialogue
Hansgrohe refines its B2B e-mail marketing
e-mail marketing has been an important information and sales channel for a South German mail order company for over 5 years now. The existing e-mail marketing solution was replaced by a modern e-mail marketing system at the start of 2012 – automatic database synchronisation via a SAP-certified CRM connector was an additional deciding factor (click here to view PDF)
Comprehensive quality checks
Professional newsletter campaigns consist of a large number of individual objects and dependencies. Integrated test functions uncover any errors in a timely manner before dispatch. Nasty surprises can thus be avoided. Spam checker, depiction check for current mail clients, attention analysis, W3C conformity, flow charts, inbox monitoring and more ensure the necessary transparency.
Integration in the existing IT infrastructure
One of the most demanding disciplines with e-mail marketing is automated data synchronisation. Information gained during campaigns is communicated by EVALANCHE to existing CRM, ERP or shop systems. Solutions for data synchronisation with e.g. Salesforce CRM, SAP CRM, and Sugar CRM are in successful use. Our experienced team of developers supports you in the event of special requirements.
The specialisation of EVALANCHE for use in major corporations is based, among other things, on a coherent multi-client capability. Any number of accounts for company divisions, subsidiaries, etc. can be set up under one corporate account. These are clearly differentiated from one another and protected against unauthorised access. This is ensured by a differentiated system of rights and account management with billing via the respective cost centres.
EVALANCHE offers cross-client content sharing with access to central articles and news. Existing website content can also be imported with this and used for campaigns. An overarching media library simplifies the cross-company access to released images, videos and more.
Openness for international communication
EVALANCHE has been designed right from the start for use in the international environment. i.e. companies with international operations can use all current languages and international character set coding across all formats, including Russian, Chinese, Japanese and Arabic.
Automated and cross-media
Marketing professionals can plan, implement and manage their campaigns independently and intuitively with EVALANCHE. They are thus largely independent of the support from IT specialists. Very many processes e.g. creating a cross-media e-mailing in different formats are standardised and can be realised in just a few steps. The different output formats HTML, text, PDF, text-to-speech and RSS are integrated in the template and can be used in automated form.
Flexible and independent
We have disclosed all templates for newsletters and e-mailings, web forms and landing pages. You can adapt and extend these to your environment independently and as you wish. We also offer you interfaces and programming languages in order to meet special tasks and connections in your company. This makes you independent across the board.
Quality addresses and segmentation
The requirement for successful e-mail marketing is qualified customer profiles: the more specific, the higher the quality. For this purpose, EVALANCHE offers diverse functions in order to develop detailed profiles. You can also create several data pools under one account and link them with one another via a target group configurator: to dynamic target groups with individualisation and personalisation for campaigns with low wastage.
Areas of use
EVALANCHE has been in use at renowned companies for more than 10 years – with demonstrable success in a large range of regional and international e-marketing campaigns for the following areas:
- Corporate communication with PR releases and newsletters
- Corporate marketing with address structure and profiling
- Corporate sales with e-mailings, cross- and upselling, acquisition
- Development of partner structures for channel marketing and content sharing
E-mail and newsletter marketing
- Cross-media newsletter
- Stand-alone and info mailings
- Multi-stage e-mail campaigns (life-cycle mailings)
- Reminder and birthday mailings (trigger mailings)
- Confirmation mails, password requests (transaction mailings)
- E-cards and online voting
- Voucher mailings and customer club
- Press reports and investor relations
- Seminar and training registrations
- RSS and ATOM feeds
- Podcasts, audio and video mailings
Address generation, profile structure and qualification
For address generation and its qualification, EVALANCHE offers a convenient and flexible form generator that is easy to operate for:
- Marketing automation
- Landing pages (forms)
- Profile structure (forms)
- Contact enquiries and online registrations
- Order and booking enquiries
- Market and customer surveys
- Competitions and prize draws
- Recommendations (tell-a-friend)
- Validation forms
- Call-back and info service
- Cooperation campaigns
- Online applications
- My Profile Centre (profile updating)
Lead management solution
The powerful EVALANCHE e-mail marketing platform has been expanded to become a professional lead management solution – including lead scoring and lead nurturing and content marketing modules with persona-based content development and analysis.
A combo package including consulting, implementation and product functionality offers the following options:
- Lead management with lead scoring and lead nurturing
- Campaign management including e-mail marketing, landing pages and social media via automated workflows
- Marketing automation methods
- Content marketing through definition of buyer personas
- Integration of sales through CRM integration, e-mail alerts and automated lead assignment
- Data management
Customised enterprise service concept
What do we do for your success?
As a specialised company for premium e-mail marketing, we guarantee not only a high system availability with top performance, the highest security standards and extremely fast service response times. If your company has any special requirements, our advisors and employees from the Customer Care Team are there for you too.
Data protection, data back-up and performance
Our membership of the German Direct Marketing Association (DDV), the Certified Senders Alliance (CSA) and our close contact to major service providers guarantees you a maximum of quality and a very high mail delivery rate via the white listing.
Data preparation and import service
For the preparation and import of profiles from third-party systems, EVALANCHE offers a special import service for a rapid updating of the profile data.
Support, maintenance and administration
We offer you free-of-charge and comprehensive user support by e-mail and telephone. Within 4 hours. If necessary, also immediate support for “project emergencies” until the problem has been corrected .
Design, template programming and pre-sets
When an EVALANCHE account has been set up for your company for the first time, you can count on our experts. They produce the required framework for the planned mailings with appropriate default settings, templates, import profile data and generate further accounts for the different company divisions underneath the company account.
Training courses and webinars
Our customer advisers and experienced trainers ensure that your employees become familiar with handling EVALANCHE. We make you e-mail marketing professionals in training courses, training-on-the-job and participation in our weekly live webinars.
Consulting: Strategy and data synchronisation
We offer you further consulting services for the necessary strategy planning and for the automated data synchronisation with third-party systems on the basis of the EVALANCHE web services SOAP and XML/RPC. EVALANCHE can thus be integrated almost seamlessly into any existing IT infrastructure.