Case Studies

---

From brochure customer to qualified contact: AEB’s content marketing strategy

The underlying idea of content marketing is to offer the prospective customer well-prepared and relevant content in exchange for profile enrichments in order to qualify the lead for Sales. The individual processes should run as automated as possible and be flexibly designed to facilitate the quick and easy integration of new content (click here to view PDF)

From newsletter subscription to new customer – fully automated

e-mail marketing has been an important information and sales channel for a South German mail order company for over 5 years now. The existing e-mail marketing solution was replaced by a modern e-mail marketing system at the start of 2012 – automatic database synchronisation via a SAP-certified CRM connector was an additional deciding factor (click here to view PDF)

KUKA roboter automates digital dialogue

The international B2B environment needs an e-mail marketing system that is user-friendly and multilingual. Above all, it must be very highly automated and effective and efficient in terms of use and extension. Expenses can nevertheless rise dramatically when working intensively with the system (click here to view PDF)

Hansgrohe refines its B2B e-mail marketing

The company, founded by Hans Grohe in 1901 in Schiltach/Black Forest, has developed as the Hansgrohe Group into one of the few global players in the international sanitation industry over the past few years. Last year’s introduction of an innovative e-mail marketing solution played an important role in the process (click here to view PDF)

Federkiel & Partner puts Nitro Snowboards on the road to success

e-mail marketing has been an important information and sales channel for a South German mail order company for over 5 years now. The existing e-mail marketing solution was replaced by a modern e-mail marketing system at the start of 2012 – automatic database synchronisation via a SAP-certified CRM connector was an additional deciding factor (click here to view PDF)

With Evalanche, e-raumwerk turns the Kverneland Group into an industrial trendsetter in the field of online customer communication

Kverneland relies on e-raumwerk, specialist for the implementation of marketing automation and lead management processes, to optimize its communication with customers. With Evalanche, the company’s automated solution for email marketing, e-raumwerk has turned Kverneland into an industry trendsetter in the field of online customer communication. (click here to view PDF)