EVALANCHE Email Marketing Automation Highlights
The Evalanche Campaign Designer allows you to easily model in a visual working environment via drag and drop. It combines business process management methodologies with the flexibility of Evalanche object configurations related to a recipient profile. This allows the creation of integrated sequences and at the same time very easy mapping of profile logics in a single process.
It has never been easier for web editors to create complex cross-media newsletters – entirely without any programming knowledge.You can simply enter the texts and graphics of your newsletter by CMS via a convenient web interface.
An increasing number of people are using their mobile phone to receive and send e-mails – is the content of your newsletter designed for this? One click and Evalanche Mobile Check checks whether your newsletter is optimally depicted on a Blackberry, iPhone, iPad, Windows Mobile or Symbian OS.Necessary corrections are thus possible in a timely manner before the mailing is dispatched.
What web designers have always dreamed of has now become reality. With Evalanche you can check the impact of newsletters, websites or landing pages for the recipients beforehand. An attention analysis with eye-tracking simulation determines this and provides informative results on the impact within a few seconds – as an easy-to-interpret graphic overlay to your design draft.
Which e-mail variant has the best impact on the target group? With our split test, you can simply determine the version that promises the greatest success by sending the different newsletters to a test group. The most successful variant is then used automatically for the remaining recipients. You can define the size of the test group, the winning criteria and newsletter variants yourself.
Lead pages are used for the efficient generation of leads within lead management campaigns or marketing automation scenarios. Evalanche generates highly-optimised landing pages that adapt to the end device (mobile/desktop) and user profile in real time and display its content individually and personalised.
A new technology makes it possible for you to monitor initial results of your recipients live – with ongoing mailing.After completion, you will receive detailed statistic analyses that provide information about the precise behaviour of your customers.Profile data help you to refine the personal customer address further in subsequent campaigns.
Smart Data & Profiling
Evalanche offers different types of profiling to optimise the profile structure and to improve the capture information and reading behaviors of subscribers - from content profiling to profiling (interest) tagging and progressive profiling (automatic display of data fields) for landing pages.
With Profile Scoring, you can evaluate the quality of leads based on profile properties such as the position in the company or the industry sector. You can use the explicit profile information or profile scoring to display Buyer Persona concepts. With Activity and Content Scoring you can validate the behavior of your leads based on their click and information behavior.
For the qualification of your recipient addresses, Evalanche can display the geographical spread on a map simply with the click of a button, with a zoom down to various depths of details and always up-to-date on the basis of Google Maps.
With the Persona Match function, Evalanche offers a controlling tool, that enables editors to measure the relevance of content for predefined personas. Conversely, it is possible to check the plausibility of the personas based on individualised content. Thanks to Persona Match, personas and content can be optimised step by step to achieve optimal target group communication.
With our article individualisation, you can give your news, press releases or invitations so-called relevance features and assign them to target groups. During dispatch, the system then automatically compiles the most relevant content and positions this individually for each recipient.
With Evalanche you can already simulate how your e-mail is received in the different mail clients beforehand.Up to 4 different views are available per mail client, e.g. with images and without loaded images, as well as a complete view of the e-mailing.
An essential component of integrated lead management is the evaluation of leads, the so-called lead scoring. Evalanche now supports you with all common explicit and implicit lead scoring information such as profile scoring, activity scoring and content scoring over the entire lead management process up to data mapping for lead classification. In addition, you can connect external systems for collecting scoring information flexibly and conveniently via web service. Thanks to preset presets, you can set up your first scoring in just a few minutes.
User interface via drag and drop
Homepage, 3D reporting and all navigation elements can be individually configured using drag and drop.The new user interface makes Evalanche compatible both for end devices with small screens and also for large presentation screens.
Evalanche generates high-quality address data for you and keeps it up to date at all times. With the integrated web form configurator, you can create new web forms for address input intuitively and quickly by dragging and dropping - without any programming skills. The configurator provides the flexibility you are accustomed to in terms of field configurations, logic of linking and concatenation, individual appearance, etc.
Greater success of your newsletters through additional reach.From now on, the recipients of your newsletters can adopt individual articles into their social network, such as e.g. XING, Twitter, Facebook, Google Bookmarks, MySpace and LinkedIn at the press of a button. Evalanche provides you with live statistics and reports for this.
The recipients of newsletters and other e-mail messages increasingly decide themselves which channels they want to receive information. For this reason, in addition to various text versions, Evalanche now also has a spoken version. Audio file or podcast is automatically generated in Evalanche and therefore does not require any additional effort.
Evalanche is the first e-mail marketing solution to offer an integrated live text analysis.This checks in a very short space of time the quality of your texts and supplies the results in graphic form. Simply have the text checked according to 27 different criteria – at the click of a button – everything without leaving your familiar system environment.
Who wouldn’t like to know how successful his or her campaign is compared to the industry average? Evalanche does this at the click of a button and supplies you with industry-based comparison values and thus indications for possible improvements in future campaigns.
The calendar provides you with an overview of all upcoming appointments and actions of e-mailings, which can be opened and edited directly with a click. In addition, notes can also be stored for specific data. With appropriate shares, the calendar can also be subscribed to by Outlook or Apple Calendar.
The new Evalanche lead app allows you to configure your own branded lead collection forms, e.g. for exhibitions, within minutes, and to create them as an app for iOS and Android. The app includes customised data collection processes as well as OCR recognition for business cards, so you can capture your leads quickly and reliably.
The Enterprise Interactive Dashboard from Evalanche is a powerful marketing & sales performance dashboard that allows you to link Evalanche reporting data with third party systems such as CRM, ERP, financial accounting systems, etc. Based on a wide variety of parameters, you can perform real time analyses all the way down to the profile level.
Personalise the images, increase the relevance for your recipients and thus increase the success of your e-mailings.Select your desired image from an image pool of many brilliant image motifs, enter the required personalisation and Evalanche will do the rest for you.You can of course also use your own motifs.
Among other things, Evalanche can be networked with other systems via open interfaces – e.g. for an automated data synchronisation with customer relationship systems (CRM). You can adapt, extend and create all the templates independently.
Freely definable properties or attributes from the Evalanche data pool can be selected and assigned by click. By opening or clicking on the article, the recipient profile is the automatically extended accordingly. To optimise the profile structure, input fields can be displayed dynamically on landing pages depending on existing data. This means that you only allow the display of fields that have not been completed yet.
Evalanche was designed from the outset for use by agencies and large corporations interested in setting up any number of independent subaccounts under their master account. Subaccounts may be set up for subsidiaries, branch offices or agency clients, for example. All accounts are completely independent, but customer accounts can be managed globally however at any time.
Data incl. address profiles, images, news templates that are identical for all clients such as customers, regional offices and subsidiaries can be managed centrally in a global area and distributed with one mouse click.
Address Generation and Lead Qualification
Evalanche generates high-quality address data for you and keeps this up-to-date at all times. With the integrated web form configurator you can intuitively create new web forms for address input by using drag & drop – entirely without any programming effort or HTML knowledge.
The World Activity Globe visualizes all scoring activities of all profiles and arranges them in a three-dimensional, freely zoomable and rotating globe. Changes in value over time are displayed animated.
For your mobile devices, we offer optimised live statistics that inform you – almost in real time – on the current status of your campaigns. Our live cockpit provides you with both an overview and detailed KPI information on your campaigns at any time, if needed.