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Trends, tips and tricks in the e-mail marketing
Evalanche is used internationally by more than 3,000 companies and considerably more than 300 hotels, tourism regions and more than 250 top agencies. EVALANCHE is the world’s first e-mail marketing solution to be awarded the certificate of TÜV South Product Service and is made in Germany.
Vogel-Verlag IT-Medien is honouring the winners of the Readers’ Choice Awards for the second time: SC-Networks and Evalanche earned silver in the “Cloud marketing tools” category.
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The privacy-compliant Evalanche V6 Suite (made in Germany) combines the best of various worlds. It offers marketers a flexible and powerful solution ranging from e-mail marketing to marketing automation through to lead management – all…
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With the award of ISO/IEC 27001:2013 certification by TÜV Hessen, SC-Networks can now provide its customers and partners with official proof of the security and quality of its IT systems and business processes.
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Learn how KUKA, hans grohe, Jochen Schweizer, AEB and Nitro Snowboards successfully operate email marketing automation and how EVALANCHE supports them.
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In 2012 SC-Networks GmbH was awarded the Top100 quality seal for its product EVALANCHE as a powerhouse for new ideas.
more ...The digital transformation puts all the internal and external processes of a company to the test. How should a company be set up in 2016 to operate successfully in an increasingly digitised world? This question of course also concerns the marketing department: The changed buying behaviour of potential customers, the growing number of communication channels and the changing laws on handling personal data make it increasingly difficult to attract new customers. The heart of any modern marketing strategy is therefore professional lead management in conjunction with efficient e-mail marketing.
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The most important and biggest challenge for companies is attracting the interest of potential customers and then converting them into actual customers. The solution: e-mail and inbound marketing in conjunction with professional lead management. However, if you want to organise this process in a legally compliant manner, you have to comply with a number of legal framework conditions. These include the Federal Data Protection Act (BDSG), the Telemedia Act (TMG), the Civil Code (BGB) and the Law against Unfair Competition (UWG). It is not easy to keep track of all this. To avoid running the risk of receiving a warning letter or even being punished with a fine, companies must comply with all the legal requirements. These requirements are shown in the following checklist by SC-Networks, producer of the e-mail marketing automation solution Evalanche (www.evalanche.com).
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Attract new customers with useful content
To draw attention and to attract new customers, many companies rely on inbound marketing in conjunction with professional lead management. The growing number of channels and touchpoints, however, makes it increasingly difficult to address potential customers in a targeted manner during their customer journey. It is crucial to provide a useful message at the right time and via the appropriate channel – and, of course, in a suitable format. SC-Networks, producer of the Evalanche (www.evalanche.com) e-mail marketing automation solution and specialist in automated lead management, presents the top 10 content formats for successful lead management (in alphabetical order):
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