Email Marketing Automation with Evalanche

Best-of-Breed Suite

Bring marketing and communications to a new level

Designed to meet the highest standards in terms of data protection and data security

Your needs are our motivation - that is why data protection and data security are our top priority. After all, we understand the importance of trust and professional protection of customer data. This is why Evalanche is already now compliant with all the requirements of EU GDPR (EU General Data Protection Regulation).

Efficient use and innovative solutions

Over 3,000 companies in the B2B and B2C sector as well as more than 250 national and international agencies have been relying on Evalanche for years. Evalanche offers a broad range of uses - from conventional email marketing and newsletter software to the marketing automation module and lead management.

Digital transformation - goal-driven and automated

Best-of-breed or suite? With Evalanche, you can have both, as it combines email marketing, marketing automation and lead management in one of the most advanced and specialised software solutions, which is as versatile as a suite thanks to its numerous interfaces. Standardised connectors enable rapid integration into your system environment.

"Evalanche ensures maximum flexibility thanks to certified interfaces to external systems such as SAP CRM. What is more, it also offers central management of multi-variant and multi-language templates – for uniform international communication."

 

Dr. Andreas Bauer,
Director Marketing, KUKA Roboter GmbH

Premium email marketing automation with Evalanche

With our specialised software Evalanche, it is easy to make email marketing more effective. Evalanche is specifically tailored to the needs of agencies and international companies and allows for efficient marketing automation and lead management. Our technologies in the field of email marketing are among the most advanced in Europe. That is why we enjoy the trust of more than 3,000 companies and numerous agencies across Europe who use our newsletter software. Experience not only efficient email marketing, but also impressive software quality and the TÜV-certified data security - Made in Germany.

Mobile and Cross Medial

Creating complex, cross-media newsletters has never been so easy for web editors - without requiring any programming knowledge: You can easily enter texts and images for your newsletter using the CMS-editor via a comfortable web interface. In addition, you only need one click and the Evalanche-Mobile Check checks whether your newsletters are optimally displayed using Blackberry, iPhone, iPad, Windows Mobile, Android or Symbian OS. This makes it easy to create newsletters and emails that are automatically adapted for the respective devices.

Efficient with drag & drop

With just a few simple actions you can, for example, replace the cover image of your e-mail or newsletter, edit the introductory text or change the order of your articles. You can simply move the articles in the visual editor with the mouse using drag & drop and see immediately how the e-mail will be displayed to your recipients.

Live tracking and statistics

The latest technologies in Evalanche allow you to observe the first customer behaviour results in real-time, during ongoing dispatch. Upon completion, you receive detailed statistical analyses providing you with information about the exact behaviour of your customers. In addition, it is easy for you to compare the results of your campaigns, such as opening rates, etc., with the branch average. This gives you valuable clues about possible optimisation measures for your mailings.

Campaign Designer

You can use Campaign Designer in Evalanche to create automated campaigns quickly and easily. Campaign Designer combines business process management methodologies and flexible object configuration in Evalanche. With the campaign module, you can use the drag-and-drop function to configure the individual modules based on your desired processes. With the clear configuration menu, you can quickly create comprehensive campaigns and run them in a fully automated fashion.  

Profiles and Activity SCORING

With Profile Scoring, you can evaluate the quality of leads based on profile properties such as a person’s position in a company or the industry sector. You can use the explicit profile information or profile scoring to display Buyer Persona concepts. With Activity and Content Scoring you can validate the interests of your leads based on their click and information behavior.

Product highlights Overview of functions