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IN USE BY MORE THAN 3,000 COMPANIES WORLDWIDE

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Marketing automation with unique e-mail marketing power

Evalanche's marketing automation functionality supports you professionally in efficiently and competently shaping your handling of your customers and prospects. An intensive study of the latest Internet technologies does not mean that a user is perfectly familiar with the technical intricacies of online marketing.

Our innovative solution Evalanche has numerous tools for marketing automation, which are optimally suited for use in b2b as well as in b2c marketing. Evalanche supports you not only in the acquisition of new customers, but also in the interactive and cross-media dialogue with your existing customers. You can offer each customer an individualized communication and use your own time optimally thanks to the marketing automation software. Evalanche is one of the most modern web-based solutions for marketing automation on the european market. Our software is characterized by its open architecture for international use and by meeting the highest productivity requirements.

Marketing Automation Software: Innovation for Success

Marketing automation has several highly relevant advantages:

  • Efficient management of the wide range of modern marketing measures
  • Simplify execution: transfer of repetitive tasks to self-directed processes
  • Automated processes for personalized customer communication
  • Efficient planning and implementation of marketing measures
  • Measurable success of the individual marketing activities

EVALANCHE broschure download:

Our attractive marketing automation tool is ideally suited as email marketing software for medium sized companies and agencies and takes your marketing to the next level with targeted advertising. Confirmed by numerous certificates, our Evalanche software meets the highest standards of data security and software quality. This is the ideal basis for the trust of more than 3,000 companies and over 250 agencies, who use our marketing automation solution to optimise their marketing efforts in order to exploit the full potential of their marketing capabilities. From newsletter distribution to qualified address generation, many marketing processes can be simplified without any technical background knowledge and thus deliver optimal results with minimal effort.

 

Certified: Evalanche, the Marketing Automation Software


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From practice for practice: learning from success stories


From brochure customer to qualified contact: AEB’s content marketing strategy

The underlying idea of content marketing is to offer the prospective customer well-prepared and relevant content in exchange for profile enrichments in order to qualify the lead for Sales. The individual processes should run as automated as possible and be flexibly designed to facilitate the quick and easy integration of new content (click here to view PDF)

KUKA robot automates digital dialogue

The international B2B environment needs an e-mail marketing system that is user-friendly and multilingual. Above all, it must be very highly automated and effective and efficient in terms of use and extension. Expenses can nevertheless rise dramatically when working intensively with the system (click here to view PDF)

 

Winning loyal regular customers: easy with the marketing automation tool


Marketing automation also enables you to communicate highly relevant topics in an individualized and target-group-oriented manner. This means that your target groups only receive content that is tailored to their specific needs. As a result, the satisfaction of your customers grows, which is ultimately reflected in long-term customer loyalty. Because the best advertising is still the one that addresses customers specifically to their individual preferred topics - at the time when customers are most receptive to this information. Providing optimal timing and relevant information is easy and efficient to implement with the marketing automation software.

Customer development based on relevance

Constantly refined individualised communication with highly relevant topics creates the basis of trust required for a long-term customer loyalty. We support your profile construction with user-friendly web forms, powerful interfaces to CRM and shop systems as well as useful analysis tools. Let Evalanche help you convert your prospects into
loyal regulars.

Marketing automation software with strong technical features


Automating Customer Experience Management with the Campaign Designer

With the marketing automation software Evalanche, you can individually accompany customers and prospective customers along the entire customer journey and support them based on their needs. The personalised touchpoints and automation in Campaign Designer increase relevance and trust.

From the first contact with your website via high-quality content, through to the registration of profile data of the prospective customer in the Evalanche-configured web form and the transfer of the data into your CRM system, the customer journey can be easily started with Evalanche. Then, on the basis of the nodes and conditions you have defined in the Campaign Designer, numerous touchpoints can be personalised and adapted to the individual needs and click behaviour of the receiver.

With Campaign Designer, you will not only be able to accompany the entire customer journey in a fully automated way – you can also use it to increase customer lifetime value steadily and to improve the overall customer experience in terms of relevance. 

Marketing automation with Evalanche offers you numerous advantages:

  • Configuration of fully automated campaigns with the Campaign Designer
  • Creation of customized landing pages
  • Automation of your lead management and lifecycle management processes
  • Optimization of your communication with the help of automated processes
  • Communication via multiple touchpoints and channels simultaneously

All these strengths make our marketing automation software the marketing tool of the latest generation!

campaign kit

The workspace of the Campaign Designer ensures a very good overview of the entire campaign. If necessary, e. g. for more extensive campaign routes, you can also zoom in on areas. By simply dragging and dropping at the nodes, you connect the modules according to the required flow logic.

Configuring the modules

By double-clicking, you can configure the individual nodes and define the control parameters. At the beginning, there are already nearly 20 action and condition nodes available.

LEAD PAGES

LeadPages are used for efficient lead generation as part of lead management campaigns or marketing automation scenarios. In doing so, Evalanche generates highly optimised landing pages that adapt in real time to suit the respective terminal device (mobile/desktop) and user profile and display all content in an individualised and personalised manner.

Dynamic and Automatic Sorting of Articles

Our article individualisation helps you provide your news, press releases or invitations with so-called relevance features and assign them to target groups. When sending, the system then automatically puts the most relevant content together and positions it individually for each recipient.

SMART DIRECT MAIL

Our new partnership with PIN Digital allows you to contact your customers automatically, now including via print (letter, brochure or card) – of course, personalised and individualised, check the delivery status as well as measure and manage the offline success via a personalised feedback channel. Powered by PinMail

Sending Time Optimisation

Sending time optimisation allows Evalanche to determine the optimal sending time, based on the recipient’s individual profile history. Sending time optimisation ensures sending on the individually optimal day and for the individually most efficient time.

FUNNEL VISUALISATION

The conversion funnel allows you to represent any number of logically consecutive conversions in order to visualize conversion rates and identify possible optimisation potentials. The individual conversions can be freely defined.

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Your introduction to the topic of marketing automation

The best introduction to the topic of “marketing automation/lead management” powered by b.relevant

  • Half-day workshops with various experts
  • Your company’s scoring: 16 success factors for marketing automation
  • Bookable as an open or company-specific workshop
What you get out of it

  • Knowledge transfer / understanding of the topic and functional interrelationships
  • Classification / recognition of relevance for your own company
  • Assessability / solution ability for your own marketing and sales objectives
  • Positioning / determination of your “readiness” for marketing automation
  • Recommendations / best possible introduction and optimal implementation

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