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iBusiness takes a close look at marketing tools Crisp, personally appealing and at the same time inexpensive – that’s how today’s marketing e-mails are supposed to be. Today, newsletters and mailings are part of the standard repertoire of marketing, which has been using supporting tools for a long time. iBusiness presents a market overview of the most important providers, which

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The date of entry into force is 25th May 2018: the new General Data Protection Regulation shall be effective henceforth. It shall take effect on 25/05/2016 in all member states of the European Union (EU), and the transition period will soon come to an end. 

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What is a landing page? In common usage, the term “landing page” often refers to any pages or sub-page of a website. In fact, landing pages have a specific function: they are the first stop for visitors who have clicked on a specific link. Because of their importance, there is much to be considered when creating or optimising a landing

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Diana Primeau, Director of Member Services at the US media site CNET describes how she increased the clickthrough rate by 26 %, the opening rate of the welcome e-mail by 12 % and that of subsequent e-mails by 10 %. Primeau cites these figures in an article on MarketingSherpa, in which she also reveals a number of details of the

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Steadily increasing competition, niche marketing which has been driven to the extremes, as well as the basic professionalisation of e-commerce have resulted in an unprecedented level of complexity. This is especially true when it comes to the marketing of products and services. Online retailers need to take data-driven marketing in new directions.

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