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iBusiness takes a close look at marketing tools Crisp, personally appealing and at the same time inexpensive – that’s how today’s marketing e-mails are supposed to be. Today, newsletters and mailings are part of the standard repertoire of marketing, which has been using supporting tools for a long time. iBusiness presents a market overview of the most important providers, which

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The date of entry into force is 25th May 2018: the new General Data Protection Regulation shall be effective henceforth. It shall take effect on 25/05/2016 in all member states of the European Union (EU), and the transition period will soon come to an end. 

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What is a landing page? In common usage, the term “landing page” often refers to any pages or sub-page of a website. In fact, landing pages have a specific function: they are the first stop for visitors who have clicked on a specific link. Because of their importance, there is much to be considered when creating or optimising a landing

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Diana Primeau, Director of Member Services at the US media site CNET describes how she increased the clickthrough rate by 26 %, the opening rate of the welcome e-mail by 12 % and that of subsequent e-mails by 10 %. Primeau cites these figures in an article on MarketingSherpa, in which she also reveals a number of details of the

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From May 2018 onwards, the EU General Data Protection Regulation (GDPR) will largely replace the current German Federal Data Protection Act (BDSG). This will also result in changes to some requirements for e-mail marketing. In certain cases, data use for the sending of commercial e-mails will be easier in the future. Considerably more extensive fines have been introduced for cases

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Steadily increasing competition, niche marketing which has been driven to the extremes, as well as the basic professionalisation of e-commerce have resulted in an unprecedented level of complexity. This is especially true when it comes to the marketing of products and services. Online retailers need to take data-driven marketing in new directions.

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