Marketing Automation Plattform for 360° communication

360° communication that inspires your customers

In today's changing market, integrated sales and marketing automation is a non-negotiable requirement for a professional customer experience management (CXM). By consolidating information from different sources, B2B companies get a 360-degree view of each individual customer.

During the customer journey, each additional piece of information paints a more and more precise picture of respective customers and prospectives. This assists companies to support customer ideally in their purchase decision with precisely tailored marketing campaigns - and beyond.

The Evalanche platform combines your existing systems with Evalanche and various add-on modules into a flexible, high-performance solution. This allows you to always send the relevant content at the right time, through the right channel, and hyper-personalised to the right persona.

This is how 360° communication that inspires customers works!

Marketing automation platforms like Evalanche help to create the technological basis for holistic email marketing, marketing automation and lead management, as well as an integrated digital experience. B2B companies can build up specific customer profiles gradually across the entire customer experience and thereby integrate every channel, all touchpoints and all affected company divisions with ease.

By giving marketing, sales and customer service staff alike access to consolidated data in real time, they are able to make data-driven decisions faster - across all departments.

Thanks to the modular nature of our marketing automation platform, upgrades can be made very flexibly. All the way to a fully comprehensive Customer Data Platform (CDP). This gives you the ultimate 360°-view of your customers and prospects and allows you to truly inspire them.

Highlights

Marketing Cockpit – everything at a glance with only one click
Mobile and cross-media communication - reaching interested parties across all touchpoints
Lead and landing pages - turn your visitors into valuable leads
Scoring and profiling - discover sales opportunities early on
Campaign Designer - create automated marketing campaigns
Hyper-personalised communication – reach more customers through automated email and website personalization
Reporting - success control through analysing, reporting and ROI evaluation in real time
Power sets – Start smart with flexible templates

Whether email marketing, lead management or marketing automation - Evalanche offers you a high quality solution - "made in Germany"- to build a successful customer experience for your multi-channel communication.

Sales Add-on

Sales Automation - The accelerator for your sales

Our Sales Add-On supports your sales team to make the best out of the leads and opportunities generated. The qualified leads acquired via Evalanche Marketing Automation are automatically transferred to our Sales Add-On which makes them conveniently processable by sales. With the help of our Sales-Add-on you can increase your sales and accelerate your whole sales cycle. By linking marketing and sales, your email marketing, marketing automation and lead management become even more effective.

Highlights

Allows central management of customer data by the sales department
Enables permanent bidirectional data exchange with Evalanche Marketing between leads, contacts and tracking data
Makes holistic, process-oriented lead and opportunity management possible
Facilitates simple and fast follow-up of generated leads, contacts, opportunities and accounts
Makes sales-relevant reporting across the entire pipeline possible

With Evalanche Sales, your sales team will benefit from an enormous increase in productivity. Thanks to the integrated interaction with Evalanche Marketing Automation, the sales department have all the data they need immediately at hand, which significantly accelerates closings.

„Evalanche is a powerful tool that we can use in many ways for our content marketing: from sending newsletters to fully automated campaigns. Initially, we wanted to make full use of the available options to run campaigns and control them down to the smallest detail. However, while the complexity of the supposedly perfect nurture kept increasing, success failed to materialise. In hindsight, our mistakes of yesterday are the success factors of today. With the Lean Nurture principle, we now have a functioning approach to successively and successfully automate our lead management, even with a small team.“

Connect Add-on

Data Connect - Your real-time data synchronization

The Connect Add-on allows you to connect a wide range of systems to Evalanche Marketing Automation. You can easily integrate third-party systems via interfaces, connectors, APIs and middleware. In this way, the collected customer data is synchronised precisely and in real time. Whether CRM, CMS, e-commerce, PIM or analytics - a multitude of applications can be linked thanks to bidirectional synchronization. This enables a smooth exchange of data.

Analytics Add-on

Business Intelligence - your dashboards to monitor success

With our Analytics Add-on, you get all your data at a glance. Thereby, the successes of your communication can be displayed in your Business Intelligence Dashboard in an appealing way. You are completely free in terms of the design. Further, you can define your most important KPIs and have them immediately evaluated. Whether mailing reports, data on your leads or ROI calculation - your stakeholders have the data they need conveniently consolidated and summarised at all times.

„Excellent handling, unsurpassed flexibility and a precisely working range of functions regarding marketing automation and lead management make Evalanche a central tool for our goals. Thanks to the high level of innovation, the Kverneland Group Germany became an industry pioneer in online customer communication. Since the implementation of Evalanche, the company is now able to engage in relevant and highly personalised communication with its customers. This not only values the customer, but gives a clear competitive advantage.“

Academy Add-on

E-learning - your platform to deepen your knowledge

The Academy Add-on offers you an e-learning platform that supports Evalanche users in their daily work. Whether you are a beginner, an advanced user or a professional – with this tool e-learning is available for a wide range of applications. You can return to it at any time and deepen your knowledge through constant repetition. Further the Evalanche Academy allows you to learn time and location independent, which reduces your travel costs.

„Our original website existed only as a one-pager. Now the enrichment with product-specific lead pages, the development and maintenance of a blog as well as the connection to a CRM system enable us to determine potentials on the basis of digital customer behaviour and to document lead processing. Our previous marketing automation solution had reached its limits and data generated via the software could not be transferred to the CRM system and, conversely, no customer information from the CRM system could be used for automated marketing measures. The same applied to end-to-end tracking, opportunity management as well as the provision of marketing signals for sales.“

Maximum protection & safety

Our marketing automation platform is GDPR-compliant and ISO-certified.

Evalanche is not only "made & hosted in Germany", but - like SC-Networks as the manufacturer - is also TÜV-certified according to ISO 27001. Our marketing automation tool fulfils all requirements of the GDPR within the framework of "Privacy by Design" and "Privacy by Default". This ensures reliable protection of your customer data.

Benefit from the highest levels of data protection and security!

What is a Marketing Automation Tool?

A marketing automation tool is a platform that plans and implements marketing campaigns productively. Companies can conveniently measure and evaluate the results of these marketing measures within the marketing automation software. A marketing automation tool makes it possible to effectively digitalise and efficiently automate recurring tasks in marketing and sales.

The functions of a marketing automation software include:

Lead scoring and lead generation
Workflow automation
CRM synchronisation
Module configuration
Campaign management
Database
Web Controlling

How do I find the right marketing automation tool for my needs?

The requirements for a marketing automation tool vary from company to company. Before purchasing a marketing automation tool, it is worthwhile to complete the following steps:

Analyse your specific needs.
Why and for what do you need a marketing automation tool?
Consider what functions you expect from a marketing automation software.
What do you want the marketing automation tool to provide for your company?
Which communication channels do you want to serve?
Make a list of all the requirements.
Which criteria are important to you and which are not?
What is your budget for marketing automation software?

Based on these points, you can now choose the right marketing automation tool for your company. If you decide on the Evalanche marketing automation software, our various models allow you to put together a customised marketing automation system for your specific needs.

What are the benefits of marketing automation tools?

Almost every company can profit from a marketing automation tool and organisations benefit from the following advantages:

Simultaneous management of multiple marketing and sales processes
Convenient personalisation of measures
Effective content creation
Targeted increase in conversion rates
Optimal use of resources
Efficient data management and analytics
Collaboration across different departments thanks to data synchronisation
Automated and efficient lead nurturing
Improved measurability of campaigns
Increasing the return on investment (ROI)

How can a marketing automation system help with customer acquisition?

A marketing automation tool supports companies in customer acquisition and retention. First of all, a marketing automation tool enables the planning and creation of targeted campaigns and other marketing activities. Since these are rolled out to specific target groups, this helps to reach the right people directly. Potential new customers are more likely to feel addressed by these personalised marketing measures and are more likely to convert.

The data basis for designing and delivering marketing measures tailored to the target group also comes from the marketing automation software. This is because it can be used to collect, analyse and evaluate large amounts of customer data and activities, which ultimately form the basis for a target-group-specific marketing and sales strategy.

Evalanche platform Best-of-Breed

Hit the ground running - with 360° real-time communication!

Content

360° communication that inspires your customers

Over 5.000

20 years

Over 250

Meet our satisfied customers:

Data-based closed loop communication in real time!

Our marketing automation platform – discover your advantages

Your marketing automation platform comes with many highlights