Overview of functions
Dynamic user interface
- Multilingualism of the user interface (DE, EN, FR, IT, ES)
- Company-specific appearance of the platform possible
- Simple usability through AJAX components
- Drag & drop with the newsletter- and form generation
- Individual dashboard with key metrics
- Visually create and edit campaigns by Campain Designer
Campaign creation
- Visual campaign planning
- Fully automated campaign execution
- Sending elements (email opened, website visited,...)
- Action elements (send e-mail, wait, send letter,...)
- Start and end conditions
Marketing Automation
- Configurable automated processes
- Address generation via dynamic lead pages
- Lead scoring via profile scoring
- Lead scoring via activity scoring
- Lead scoring via content scoring
- Multivariant scoring
- Website scoring with WebTouchPoints
- Scoring matrix evaluations
- Mapping of lead nurturing campaigns
- Lead routing (push e-mail service and synchronization)
- Funnel visualization
- Content profiling
- Profile tagging
- Lead app
Statistics and analysis
- Individually configurable statistics with graphical analysis
- Opening, click and delivery behaviour
- Geographical analysis
- Social media analysis
- Click position analysis
- Industry comparison
- Course of campaign (address generation)
- Trends and circumstances
- Individual analysis
- Mobile live view
Address management
- Individual database configuration
- Several data pools can be administered centrally
- Central data management for third party system connection
- Dynamic profile structure through web forms
- Transparent administration of large address databases
- Automatic avoidance of duplicates
- Manual post-processing of addresses per browser
- Depiction of international characters (UTF-8)
- Differentiated target group creation
- Address segmentation across clients
- Automatic geocoding of addresses
Quality assurance
- Flow chart: Visualisation of all links and processes in the system via a flow chart
- Depiction check: Checks correct depiction of content (mail clients / freemailers incl. iOS & android clients)
- Spam check: Checks the spam rating based on different spam tools and prevents the newsletter being classified as spam
- Inbox monitoring Determines the deliverability of the newsletter to the world’s most important providers (in preparation)
- Eye tracking: Visualises the areas in the different media (newsletter, landing page) with maximum attention
- Individualisation check: Checks the correct individualisation of the newsletter content
- Link check: Checks links for reachability
- Code check Checks the HTML code for W3C conformity
- Test dispatch Dispatch to specially set-up test target groups
- Subject lines check for e-mail and Mobile Clients
- Text analysis of barriers according to BITV 2.0
Dispatch management
- Target-group specific mailings
- Personalised and individualised e-mail, PDF dispatch
- Dispatch of text/HTML mails
- Time-controlled start of e-mail campaigns
- Management of dispatch speed
- A/B splitting – feedback comparison of campaigns
- Test dispatch to special target groups
- Provider-dependent dispatch strategies
- Dynamic document personalisation by PDF (web-to-print)
- Automated hard and soft bounce recognition with filtering
- Black list monitoring and white list at ISPs
- Dispatch quantity limitation possible
Content management and media centre
- High-performance maintenance of elaborate HTML newsletter with the aid of templates without programming knowledge
- Scalable mobile email templates
- Newsletter article administration for the simple creation of complex newsletters
- Image transformer for the automatic generation of newsletter graphics in special resolutions and formats
- Integrated media centre for the administration of newsletter graphics
- Dynamic graphics generation for fonts without special graphic programmes
- Integrated HTML editor for the free design of HTML newsletters
- Integration of form and landing page variables for pre-completed form fields
- DeepL integration for text translation in up to 9 languages
Newsletter functions
- Personalisation and individualisation of all content
- Dynamically generated landing pages for newsletter articles
- Dynamically generated TEXT newsletter for multi-part dispatch
- Dynamically generated WEB newsletter
- Dynamically generated PDF newsletter with long texts of the articles (print-optimised)
- Dynamically generated PDF newsletter articles (print-optimised)
- Dynamically generated RSS feed for reading with RSS reader
- All newsletters and PDF documents can be freely designed on the basis of templates
- Individualisation through own programming languages (TAL)
- Pre-completed contact and order forms can be integrated
- Functions: Table of contents, recommend, log out, edit own profile
- Automatic transformation of image size for newsletter articles
- Provider-dependent subject line allocation for optimum depiction
Web form configurator
- Simple creation of individual web forms
- Linking and chaining of web forms and mailings incl. flow charts for marketing automation campaigns
- Use of all usual form elements
- Free design scope through own personalisable templates
- Check of input for plausibility
- Form creation via editor – without programming knowledge with free graphical design
- Competition agent blockers with competition forms
- Multilingual form configurator
- Statistical relationship of form views with registrations and deregistrations
- Recognition of wrong entries (e.g. input of a wrong postcode or invalid e-mail address)
- Address confirmation procedure of the input (single opt-in, double opt-in, confirmed opt-in)
- Unlimited number of forms per database
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Progressive profiling (dynamic display of form fields)
Focusing on target group
- Differentiated address selection for each campaign
- Statistical analysis of address databases – graphical and tabular
- Target group configuration via several databases
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Evaluation of behaviour and basic characteristics
Dispatch reporting and feedback analysis
- Automatic feedback analysis in “real-time” mode
- Analysis of click behaviour (link tracking) in the newsletter and with web forms and landing pages
- Analysis of the opening behaviour: Impression tracking
- Graphical depiction of course of mailing and feedback
- Generation of reports
Multi-client capability
- Administration of several clients / accounts
- System can be used as a white label (under own look and feel)
- Global invoice insight for all clients
- Individual interface design of the client access (customer logs and colours)
- Multi-domain management
- Central template, content and data pool administration
- One-click set-up for efficient set-up of clients
Enquiry management
- Automatic control of enquiries via web forms
- Specific forwarding to persons responsible
- Individual preparation of content of the enquiries for employees
- Controlling forwarding according to content-related conditions
- Data preparation as CSV and Excel possible
- Depiction of complex campaign structures, e.g. collective campaigns
User management
- Individual award of roles and rights for all system users
- Logging of the critical system activities
- Work flow management
- Global user management
Import/Export of data
- Import of address data from Excel, CSV and XML documents
- Export of address data as a CSV document
Security and performance
- User-specific security policies
- 2 factor authentication via USB key for additional security
- Automatic, time-controlled back-up that can be sent on request to a certain back-up address
- TLS for a reliably encrypted communication
- Daily back-up in the data centre
- High-performance multi-processor systems for high-performance working
- Comparison of Robinson list
- Code of honour through membership in German Direct Marketing Association (DDV)
- CSA (Certified Senders Alliance) certification
- TÜV Certification (ISO 27001)
- SAP Certification
Interfaces
- Web service interface via XML/RPC for the connection to enterprise resource planning, CRM and e-commerce systems
- Interfaces to the configuration (API) and to the address management
- Content-import interface (web to e-mail marketing)
- Reporting API
- Closed loop API
- Event based control of Web services
- Various new basic and advanced connectors to ERP systems, CRM and eCommerce systems
- Evalanche Integration Suite powered by Taskcentre
Service Centre
- Integrated support area for customers
- Sample concepts and application examples
- Sample newsletter and configurations
- Help, tips and tricks, FAQs
ASP system
Our system is provided via the Internet on the basis of application service providing (ASP) and/or SaaS (software as a service). This makes it possible for you to use our solution with a commercially available browser immediately – without high investment costs for software, hardware and infrastructure.