Phoenix Contact, based in Blomberg Westphalia, employs over 12,800 people worldwide and is the global market leader for components, systems in the field of electrical engineering, electronics and automation. The corporate group comprises more than 50 proprietary sales companies and a further 30 agencies in Europe and overseas.
In search of a modern solution for global customer communication, Phoenix Contact opted for e-mail marketing with EVALANCHE. Jens Weiwer, head of the web communication group at Phoenix Contact, explains why: “The list of requirements for a unified e-mail marketing solution that all the areas of our decentralised business organisation can make independent use of was long and demanding: communication in 17 different languages, multi-client capability for central areas as well as for all decentralised sales companies, global self-service via browser, easy usage through strict separation of content and design, extensive analysis options, certified security and more. EVALANCHE was able to meet these requirements better than all the other contenders.”
Anja Kruse, global content manager at Phoenix Contact describes the global rollout of the new solution in the company: “From kick-off to going live, we performed the complete rollout for all areas in a record time of 5 weeks. In doing so, we were actively supported by EVALANCHE experts from SC-Networks, among others things with the implementation of uniform templates for multilingual use as well as training and coaching. The result is impressive. Our external communication has become much more uniform. We provide all areas and international sales companies with quality HTML newsletters that they make use of completely on their own and without any cost or effort. At the same time, we save considerable costs thanks to the external service providers that we no longer require.”
About Phoenix Contact
Phoenix Contact is the global market leader for components, systems in the field of electrical engineering, electronics and automation. The family-owned company today employs 12,800 people worldwide and achieved total revenues of 1.59 billion euros in 2012. It is based in Blomberg Westphalia. The Phoenix Contact Group comprises nine companies and 50 proprietary sales companies. It is additionally represented worldwide by 30 agencies in Europe and overseas.
You can find more information about manufacturing, products and solutions, as well as the research and development of Phoenix Contact on the website:
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