The digital transformation puts all the internal and external processes of a company to the test. How should a company be set up in 2016 to operate successfully in an increasingly digitised world? This question of course also concerns the marketing department: The changed buying behaviour of potential customers, the growing number of communication channels and the changing laws on handling personal data make it increasingly difficult to attract new customers. The heart of any modern marketing strategy is therefore professional lead management in conjunction with efficient e-mail marketing.
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