The date of entry into force is 25th May 2018: the new General Data Protection Regulation shall be effective henceforth. It shall take effect on 25/05/2016 in all member states of the European Union (EU), and the transition period will soon come to an end.
ACHIEVING LEGAL COMPLIANCE IN MARKETING AUTOMATION & LEAD MANAGEMENT
Companies will encounter a few changes as a result, also in the business-to-business context. The GDPR replaces the previous, national data protection legislation. If B2B companies do not want to run the risk of being penalised with a fine, they should check whether all their processes are legally compliant and adapt these if necessary. We explain the most important changes and effects in the field of lead management and email marketing. You also learn which steps you can and should implement now.