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System start page
On the system start page you will find a neat presentation of all the latest and important information necessary for integral
campaign management.
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Powerful Web form configurator
EVALANCHE automatically generates high-quality address data and always keeps it up to date. With the integrated Web form
configurator, you can intuitively create new Web forms for entering addresses, freely configure fields, as well as adapt the design
of your forms for newsletters and Web sites - without any programming skills.
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Flexible Cross-Media Newsletters
Never before has it been so easy for Web editors to create complex, cross-media newsletters - without any programming skills: You
can simply insert texts and graphics into your newsletters in a convenient Web interface using a CMS system.
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In-Depth Quality Check
Newsletters consist of a large number of single objects with links to Web pages and landing pages. Integrated test functions detect
any errors in time before despatch. This helps you to avoid any unpleasant surprises.
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Live Tracking and Statistics
A new technology enables you to observe the initial results on customer behaviour live - during ongoing despatch. On completion,
you are given detailed statistical valuations telling you exactly how your customers behave. Profile data helps you to enhance your
personal customer approach even further on follow-up campaigns.
EVALANCHE provides additional support with Post-Click Tracking, a technology for analysing customer paths and behaviour in other
areas outside of the e-mailshots and newsletters.
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Multi-Customer Management
EVALANCHE was designed from the outset for use by agencies and enterprises that want to create any number of autarkical
sub-accounts under their master account. Examples are subsidiaries, branch offices or agency clients. All accounts are fully
independent - cross-client management of accounts is possible throughout, however.
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Open Architecture
With its open system architecture, EVALANCHE is designed for international deployment. It can also be networked with other systems
via open interfaces, e.g. for synchronisation with customer relationship systems (CRM) or including current international ticker
information in your campaigns to raise the awareness of recipients.
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