The comprehensive eMail Marketing and service functions of evalanche provide a first-class basis for high productivity, technical efficiency, flexibility and cost-effective working. In short, evalanche is the ideal environment for marketing departments of large companies.

Areas of application

	Corporate communications (Newsletters and PR)
	Corporate marketing (contact acquisition and qualification, surveys, events)
	Corporate sales (promotional eMailings, cross-selling, up-selling, customer acquisition)
	Partner marketing (channel marketing and content sharing)

Overview of benefits

	State of the art technology
	Easy of use
	Flexible account management with intergated user authorisation management
	Unique functionality for constructing contact profiles
	Complete flexibility for template management (open system)
	Simple integration into the existing IT environment
	Individually customisable environment and domain (white label system)
	Easy import of existing website contents
	Visual control of entire online marketing campaigns via flow diagram
	Very fast system response times
	Detailed marketing controlling
	No minimum contract period

Optimised functions

Intuitive user interface: Evalanche is built using the latest technology and can be used to execute eMarketing campaigns without programming. The majority of processes (e.g. creating an emailing with multiple delivery formats such as html, text, pdf, online versions and RSS feeds) are standardised to enable delivery of communications via multiple media with just a few mouse clicks. The evalanche user interface has been optimised for marketing end users and communications professionals, so that they can create, manage and execute their own campaigns independently and without support from an IT team.

Profiling: The more specific the better‘ is the guiding principle of successful eMail Marketing. This is why evalanche has a powerful database for managing contacts and their attributes. There are a wide range of functions for building detailed contact profiles. You can use data from any source. You can set up multiple data pools for a single account, and easily and join them using a query builder. The result is dynamic target groups that you can use for personalisation and customisation of content to ensure your communications provide high relevance.

Content syndication: Use the RSS / Atom feeds and Reader Objects in evalanche to create articles and news items – and share this information across accounts. Feed Reader objects permit the import of data into accounts run by individual subsidiaries. The same object can also be used to import from existing websites into the evalanche article manager.

Flexible campaign creation: The entire process of creating and managing campaigns, designing, executing and analysing results can be run single-handedly by your marketers. In addition, the TAL programming script is available for complex eMarketing scenarios.

User authorisations: A mouse-driven interface allows you to set up authorisation Roles for different groups of users or external service providers quickly and easily.

Central management of assets: A centralised media library allows you to manage many different types of asset: articles, attachments, templates, statistics, reports, and more. You cana manage all your eMarketing assets from one system: evalanche.

Account-based Client management: A centralised method of managing resources and assets combine with freely customisable user authorisations enables you to mirror the structure of your organisation – right down to automated production of costs and billing.

Match your corporate Design (White Label): The entire user interface of the evalanche system can be customised to reflect your corporate design. You can also set up your own eMarketing domain – complete with SSL-certificate.

Automated data synchronisation: Using the evalanche XML/RPC interface, you can exchange data with third-party systems, allowing you to integrate evalanche seamlessly into almost any IT environment.

Visual control via flow-chart: Simplify your control of campaigns and projects with the evalanche flow-chart: it shows the relationship between campaign components and alerts you to illogical processes or linkages.

International character sets: Evalanche is built using Unicode, so that you can communicate with your contacts using any language in the world: Russian, Chinese, Arabic, Japanese, etc, etc.

Reporting, tracking and statistics: Evaluate your campaigns using the detailed reports for eMailings, campaigns, data pools, target groups, user behaviour and much more.

Customised enterprise service

Training: We offer on-site training for end-users and system administrators.

Consulting: Implement eMail and Internet Marketing to increase revenues.

Support: Free end-user support is available by eMail and telephone.

Service center: You’ll find a wide range of tools, tips, techniques, checklists covering all aspects of eMail Marketing in the evalanche service center.

Back-up and support: We’ll provide immediate support in case of ‚project emergencies‘ until your problem has been resolved.

Developer support: Advice and consulting on any technical aspect you may need: from customised programming to implementation and end-user support.

Quality assurance: We provide optimisation and ongoing improvement of service levels to your organisation through our quality assurance program.

Confidence based on certification: SC-Networks is a registered member of the German Direct Marketing Association and a member of the Certified Senders Alliance (CSA). Our close working relationship with major service providers is your guarantee of top quality and high deliverability.

References

Adobe, IBM, IDS Scheer, Miltenyi Biotec, BMW Motorsport, Magirus International, Kyocera Mita, Sony, Portas, Hansgrohe, Attensity Group, PE International, Trendmicro, Bell Micro, Texdata, DNSint.com AG, Michael Page, Commend International, Publicitas, Harman International, O2 (Newsletter for business customers), Keithley, Wacker AG, ispo group, German Loyd, and many more.