Overview of functions

• Multilingualism of the user interface (DE, EN, FR, IT)
• Company-specific appearance of the platform possible
• Simple usability through AJAX components
• Drag and drop with the newsletter generation

• Depiction of international characters (UTF-8)
• Individual database configuration at the click of a mouse
• Several data pools can be administered centrally
• Dynamic profile structure through web forms
• Transparent administration of large address databases
• Automatic avoidance of duplicates
• Manual post-processing of addresses per browser

Individually configurable statistics with graphical analysis of:

• Opening, click and delivery behaviour
• Geographical analysis
• Social media analysis
• Click position analysis
• Industry comparison
• Course of campaign (address generation)
• Trends and circumstances
• Individual analysis

• Target-group specific mailings
• Personalised and individualised e-mail, PDF dispatch
• Dispatch of text/HTML mails
• Time-controlled start of e-mail campaigns
• Management of dispatch speed
• A/B splitting – feedback comparison of campaigns • Test dispatch to special target groups
• Provider-dependent dispatch strategies
• Dynamic document personalisation by PDF (web-to-print)
• Automated hard and soft bounce recognition with filtering
• Black list monitoring and white list at ISPs ]

• Flow chart: Visualisation of all links and processes in the system via a flow chart
• Depiction check: Checks correct depiction of content (approx. 30 mail clients / freemailers)
• Spam check: Checks the spam rating based on different spam tools and prevents the newsletter being classified as spam
• Inbox monitoring Determines the deliverability of the newsletter to the world’s most important providers (in preparation)
• Eye tracking: Visualises the areas in the different media (newsletter, landing page) with maximum attention
• Individualisation check: Checks the correct individualisation of the newsletter content
• Link check: Checks links for reachability
• Code check Checks the HTML code for W3C conformity
• Test dispatch Dispatch to specially set-up test target groups

• Personalisation and individualisation of all content
• Dynamically generated landing pages for newsletter articles
• Dynamically generated TEXT newsletter for multi-part dispatch
• Dynamically generated WEB newsletter
• Dynamically generated PDF newsletter with long texts of the articles (print-optimised)
• Dynamically generated PDF newsletter articles (print-optimised)
• Dynamically generated RSS feed for reading with RSS reader
• All newsletters and PDF documents can be freely designed on the basis of templates
• Individualisation through own programming languages (TAL)
• Pre-completed contact and order forms can be integrated
• Functions: Table of contents, recommend, log out, edit own profile
• Automatic transformation of image size for newsletter articles
• Provider-dependent subject line allocation for optimum depiction

• High-performance maintenance of elaborate HTML newsletter with the aid of templates without programming knowledge
• Newsletter article administration for the simple creation of complex newsletters
• Image transformer for the automatic generation of newsletter graphics in special resolutions and formats
• Integrated media centre for the administration of newsletter graphics
• Dynamic graphics generation for fonts without special graphic programmes
• Integrated HTML editor for the free design of HTML newsletters
• Integration of form and landing page variables for pre-completed form fields ]

• Differentiated address selection for each campaign
• Statistical analysis of address databases – graphical and tabular
• Target group configuration via several databases

• Automatic feedback analysis in “real-time” mode
• Analysis of click behaviour (link tracking) in the newsletter and with web forms and landing pages
• Analysis of the opening behaviour: Impression tracking
• Graphical depiction of course of mailing and feedback
• Generation of reports

• Simple creation of individual web forms
• Use of all usual form elements
• Free design scope through own personalisable templates
• Check of input for plausibility
• Form creation via editor – without programming knowledge with free graphical design
• Competition agent blockers with competition forms
• Multilingual form configurator
• Statistical relationship of form views with registrations and deregistrations
• Recognition of wrong entries (e.g. input of a wrong postcode or invalid e-mail address)
• Address confirmation procedure of the input (single opt-in, double opt-in, confirmed opt-in)
• Unlimited number of forms per database

• Automatic control of enquiries via web forms
• Specific forwarding to persons responsible
• Individual preparation of content of the enquiries for employees
• Controlling forwarding according to content-related conditions
• Data preparation as CSV and Excel possible
• Depiction of complex campaign structures, e.g. collective campaigns

• Individual award of roles and rights for all system users
• Logging of the critical system activities
• Work flow management
• Global user management

• Administration of several clients / accounts
• System can be used as a white label (under own look and feel)
• Global invoice insight for all clients
• Individual interface design of the client access (customer logs and colours)
• Multi-domain management
• Central template, content and data pool administration
• One-click set-up for efficient set-up of clients

• Web service interface via XML/RPC for the connection to enterprise resource planning, CRM and e-commerce systems
• Interfaces to the configuration (API) and to the address management
• Content-import interface (web to e-mail marketing)

• Import of address data from Excel, CSV and XML documents
• Export of address data as a CSV document

• Automatic, time-controlled back-up that can be sent on request to a certain back-up address
• Secure Socket Layer (SSL) for a reliably encrypted communication
• Daily back-up in the data centre
• High-performance multi-processor systems for high-performance working
• Comparison of Robinson list
• Code of honour through membership in German Direct Marketing Association (DDV)
• CSA (Certified Senders Alliance) certification

Our system is provided via the Internet on the basis of application service providing (ASP) and/or SaaS (software as a service). This makes it possible for you to use our solution with a commercially available browser immediately – without high investment costs for software, hardware and infrastructure

• Integrated support area for customers
• Sample concepts and application examples
• Sample newsletter and configurations
• Help, tips and tricks, FAQs