Innovative EVALANCHE e-mail marketing power at Kapsch CarrierCom

Posted on Nov 10, 2011 in Press by rkapfer Comments Off

The globally active Austrian-based Kapsch CarrierCom has recently started using EVALANCHE for its e-mail communication. The goal of automating campaigns, coupled with a professional appearance was implemented within a very short space of time and represents a tangible improvement.

Martin Babry, marketing specialist at Kapsch CarrierCom, comments on this:”Our experience with EVALANCHE is extremely positive. We benefit from an easy-to-use web tool with diverse options for individual adaptation.”

Areas of application

Kapsch CarrierCom uses EVALANCHE for two different areas of application.

For event campaigns – both internally and externally, from the first “save the date” and the actual invitation to any reminders and event reviews including the registration administration via EVALANCHE web forms.

For the internal communication – monthly newsletter to the employees with information about the most important events of the last four weeks and the coming months.

Further planning

The connection of EVALANCHE to a new CRM system is planned in the near future. For this, EVALANCHE also offers, in addition to connectors for SAP (certified), Salesforce and Sugar CRM, components for the rapid realisation of interfaces to other systems.

About Kapsch CarrierCom

Kapsch CarrierComis a globally active manufacturer and independent system integrator of telecommunication solutions for rail companies and providers of landline, mobile, transport and access networks. The company belongs to the Kapsch Group and offers applications and services for the next generation of networks and innovative OSS/BSS solutions with the entire spectrum:consulting, design and product development, installation and integration as well as maintenance and operation of complete networks.

Tags: B2B, Data Exchange, Interface, Press Release, Sales Force, SAP, SAP CRM, Success Story, Sugar CRM, Usability