Trends, tips and tricks in the e-mail marketing
After seeking an open solution for international B2B communication, Red Hat has chosen EVALANCHE, as this is the best method of fulfilling the aims of the world’s largest provider of Linux and open source technology – increased independence and greater flexibility for e-mail marketing.
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Ahrens+Sieberz, one of Europe’s leading mail order plant companies, has chosen EVALANCHE to bolster its online business. Using modern e-mail marketing, the company now sends out information regularly in newsletters along with the company’s diverse range of plants.
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KUKA Roboter GmbH, one of the world’s leading suppliers of industrial robots, has recently begun using EVALANCHE for its international e-marketing and automated marketing campaigns.
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The hotel management company Vienna International chose EVALANCHE after searching for a solution to update its e-mail marketing strategy. The key reasons for this were – in addition to the innovative features and ease of use – the multi-client support in EVALANCHE with clearly defined access rights and workspaces for hotels in ten European countries.
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OPTIMAL AG & Co. KG has successfully offered spare parts and other product for motorised vehicles since 1992, enjoying dynamic rates of growth. The supreme company goals include the quality of the products and the high service standard for maximum customer satisfaction.
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The globally active Austrian-based Kapsch CarrierCom has recently started using EVALANCHE for its e-mail communication. The goal of automating campaigns, coupled with a professional appearance was implemented within a very short space of time and represents a tangible improvement.
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ARP is one of the largest online providers of IT systems and accessories in Europe. Recently, the company has starting using EVALANCHE in the countries D, A, CH, F and NL in order to inform its existing and prospective B2B customers at regular intervals by newsletter about promotional offers and innovations from the IT world. The decisive factors in the decision by ARP to opt for EVALANCHE are the open architecture of the system, the multi-client capability, multilingualism and superb operability of the numerous premium functions.
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GROFA GmbH, which has been a specialist in cycling sport for more than 30 years, took over another innovative brand, GoPro, for high-quality, compact HD cameras and accessories for extreme sports in 2011. The strategic market introduction concept for this was developed by the Rosenheim-based agency Federkiel & Partner – with completely new web pages and with e-mail marketing campaigns and social media for lead generation and customer maintenance based on EVALANCHE.
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After completion of comprehensive software quality audits, EVALANCHE is now the world’s first e-mail marketing solution to be awarded the certificate from the TÜV SOUTH Product Service”. The audits and software tests carried out covered the areas of functionality and data security.
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The Grand City Hotels and Resorts Group has recently opted for EVALANCHE in 100 hotels in Europe. Since EVALANCHE has been in use, the number of qualified subscribers and the conversion rate has been constantly rising.
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Spielwarenmesse eG has opted for EVALANCHE to manage its international e-mail marketing. The organisers of the International Toy Fair in Nuremberg can thus organise the demanding international B2B communication of the company more simply and in a more targeted manner than to date. The trade fair team is in contact with 2,700 exhibitors from 63 countries and 79,000 visitors from 114 countries for the world’s largest specialist fair in the toy industry.
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The SAP CRM interface of EVALANCHE has become one of the first e-mail marketing solutions worldwide to be awarded a certificate by SAP. This was preceded by a development and validation process lasting several months. With it, data from SAP CRM can now be integrated even more easily into EVALANCHE at the click of a button.
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On 23 February 2011, the German Dialogue Marketing Association (DDV) issued a new and extended code of honour for e-mail marketing. With EVALANCHE, SC-Networks was one of the first companies to commit to this joint understanding of ethical principles in dialogue marketing.
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Concert-goers can gain up-to-date information from Deutsche Entertainment AG (DEAG) in line with their requirements and can book tickets for the concert hall or open-air early on. Simply subscribe to the EVALANCHE newsletter on the DEAG homepage.
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The first mailings of the newsletter campaign already inspired the company PHILIP PLEIN to generate a major increase in turnover. Meaningful statistics and reports on EVALANCHE document the direct path taken by the customers from the newsletters to their orders in the shop.
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An end to stand-alone solutions
The connection of e-mail marketing solutions to the company’s own database is an absolute must for companies. Customer data in the CRM, in shops and e-mail marketing should not have a life of their own. EVALANCHE synchronises customer data in line with cycles and in real time with your requirements.
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The company, founded by Hans Grohe in 1901 in Schiltach/Black Forest, has developed as the Hansgrohe Group into one of the few global players in the international sanitation industry over the past few years.
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With the release 3.6. the e-mail marketing solution EVALANCHE is expanding its unique multi-client capability further – which will greatly benefit primarily agencies and internationally active companies. Here, we are presenting you with the top 6 from around 100 innovations. Read more
The SWR offers accompanying information on more than 20 topics and programmes on the Internet under SWR.de. The users can select the offers that are interesting for them and subscribe to the newsletter free of charge, indicating their e-mail address.
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