Trends, tips and tricks in the e-mail marketing
Now even more reliable, relevant and networked than ever before.We present the top features here of the more than one hundred innovations in total.
After the conclusion of comprehensive software quality audits, EVALANCHE is now the world’s first e-mail marketing solution to be awarded the certificate of the TÜV SÜD Product Service.
Which e-mail variant has the best impact on the target group?With our split test, you can simply determine the version that promises the greatest success by sending the different newsletters to a test group.The most successful variant is then used automatically for the remaining recipients.You can define the size of the test group, the winning criteria and newsletter variants yourself.
With our article individualisation, you can give your news, press releases or invitations so-called relevance features and assign them to target groups.During dispatch, the system then automatically compiles the most relevant content and positions this individually for each recipient.
With the USB Security Key from EVALANCHE, customer and campaign data can now be protected with maximum security against external attacks.The Security Key communicates via a field on the login page a constantly changing password sequence (OTP).The user name and password are thus doubly protected in future against mining.The Security Key can also be used to authorise access outside of the IP address range of the company.
Up to now, the article type was statically defined within a newsletter.With the new release of EVALANCHE, different article variations can now be configured in one newsletter.Examples are articles for info reports, product offers, press releases, events and training courses.(Function is only activated for companies that are EVALANCHE-certified.We will inform you separately about this.)
One of the most demanding disciplines in e-mail marketing is the synchronisation of profile data with CRM systems.For this purpose, EVALANCHE offers the appropriate objects for simple and secure data exchange and optionally also for the bidirectional synchronisation via a certified SAP CRM connector or to Salesforce and SugarCRM.
Results from e-mail marketing campaigns can be transferred via the entirely revised Event Manager of EVALANCHE by means of standardised transmission procedures directly into the CRM or shop system.It could not be faster.
The visual editor of EVALANCHE CMS has been further revised; the articles are now arranged even more conveniently and efficiently with drag & drop by mouse and the corresponding article publication image (for instance image left, image right, etc.) adapts “on the fly”.
Texts, personalisation variables and also URLs can now be created easily in EVALANCHE with the QR Code Generator in machine-readable form for mobile systems such as iPhone, Blackberry or Android.The automatically generated graphic can be scanned by the smartphones and reconverted back into text or URL respectively and can be used e.g. as an admission ticket for events or for special personalised landing pages..
With the new release, EVALANCHE offers an easy-to-configure acceptance and release process for newsletter campaigns.For this purpose, responsible persons and their representatives who have to give their approval before dispatch, can be defined in the workflow.The review procedures and QA standards usual in the company can thus be depicted and logged in EVALANCHE.
EVALANCHE also now checks the newsletter depiction on mobile systems with Google Android.As with other mobile systems, mobile depiction problems can be recognised and corrected before dispatch; nasty problems can thus be avoided.
Often, only certain areas of a newsletter are of interest for the marketeer during eye-tracking.Consequently, any number of eye-tracking areas can be defined with the new release and these can then be analysed in differentiated form.For instance, the attention intensity of different designs of newsletter elements can be measured in this way.
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