Trends, tips and tricks in the e-mail marketing
The new release of EVALANCHE V4.5 boasts a number of highlights. Premium e-mail marketing is now even easier and better. Here you will find descriptions of the top features, which are among more than 100 improvements.
For the first time, the new release of EVALANCHE V4.5 offers features to live monitor all key figures during the first 24 hours following a mailing. These include opens, clicks, social sharing, and purchases as well as unsubscribe requests in real-time. In addition, a geotracking function allows you to compare your key figures directly with industry averages, providing you with some initial insight immediately following a mailing.
The familiar and user-friendly drag & drop feature has been systematically enhanced in EVALANCHE V4.5. The new drag & drop functionality makes it easy to drag any number of files stored locally into EVALANCHE. You can also switch pictures in articles or newsletters in the same way. Simply drag a picture file from the desktop into the article and release the mouse button. Done!
EVALANCHE V4.5 lets you design your own, fully customised dashboard panel. The new dashboard can be divided into any number of columns, and the data panels can be arranged in any number of ways. In addition, external data sources such as web statistics or Google Analytics reports can also be integrated to give you a summary of all key data and figures at a glance.
Key figures such as open or click rates provide only a raw technical measurement or value without taking into consideration the user’s actual behaviour. In addition to the classic key figures, one true innovation in EVALANCHE V4.5 is its ability to record the time taken by a user to read an e-mailing. The read time measurement makes it possible to obtain considerably more meaningful and reliable information concerning target group relevance.
EVALANCHE V4.5 is a future-oriented e-mail marketing solution, which is why HTML5-based graphics have been added to the Flash statistics used in the previous versions. Mobile Apple devices such as the iPhone and iPad are supported along with the option to create printer-ready reports with diagrams and charts.
Another new feature is the visual subject line check, which simulates the way the subject line will be displayed in the most common e-mail and web clients – in real-time and at no additional charge. This way, you can be sure that the entire subject line is visible in the respective e-mail client.
The text editor includes the German spelling and grammar checker from DUDEN, which allows you to check your articles for spelling, punctuation and grammar quickly and dependably. Errors are marked in red. Clicking on hyperlinks displays correction suggestions and detailed explanations.
The new WebDAV interface (Web-based Distributed Authoring and Versioning) in EVALANCHE v4.5 gives you the option to edit your EVALANCHE templates directly with Dreamweaver, Eclipse or other WebDAV-compatible editor. Changes are automatically synchronised in EVALANCHE. This lets you work in your usual environment, making it even easier for you to use your preferred editor. Yet another milestone in our much-praised user interface design!
Several other improvements were made to the interface, which had an excellent design in the first place. For example, you can now search for objects directly from within several selection boxes (object picker). If needed, you can also view context-sensitive in-line help information. Numerous configuration menus such as the target group interface and the roles and rights configuration have been redesigned and are now much clearer and easier to use.
Imagine that you are offering your recipients different download content depending on the target group. At the same time, the profile data of the recipients is changed depending on the actual download, and your sales representatives are then notified in the form of an automatically generated e-mail. These and other complex scenarios can be implemented using the new Smart Link object included in EVALANCHE V4.5.
Thanks to extensive changes to the infrastructure, the performance and robustness of the platform have been significantly improved. The scheduled reserve capacities and optimum scalability of the system guarantee smooth operation for the next several years, even in cases where requirements exceed averages.
These highlights and more than 100 new features have helped EVALANCHE V4.5 consistently further its reputation as one of the most advanced email marketing solutions in Europe.
A few other new features:
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